Top 10 Mobile App Analytics platforms

Latest news about Mobile App Analytics platforms

2023. Mixpanel moves into marketing data with its latest product



Mixpanel has traditionally offered product teams information about product usage, but as third-party data and cookies have come to an end, product data has become more valuable to other departments within the company. As a result, Mixpanel has developed a new product called Mixpanel Marketing Analytics, which makes it easier for marketing teams to access this data. This enables marketing teams to use the data to gain a better understanding of customers and improve their overall experience. Mixpanel has streamlined the querying process and created job-specific templates within the interface to make it easier for both product and marketing teams to access and utilize the data in a way that is meaningful to them.


2016. Mobile analytics service App Annie raised $63 Million



App Annie, which assists developers, investors, and journalists seeking to better understand app rankings and trends, has secured $63 million in Series E financing. This investment comes nearly a year after App Annie raised $55 million and brings the company’s total funding to approximately $157 million. The new funds are intended to support the company’s already rapid expansion. Currently, the company reports 500,000 registered users, with “hundreds” paying for its advanced analytics services through annual subscriptions. On average, a yearly contract costs a subscriber $80,000 per annum.

2015. App analytics company Keen IO goes open source



Keen IO, the company that enables clients to build their own analytics solutions without creating the infrastructure from scratch, announced today that it’s open-sourcing one of its crucial features. By open-sourcing these tools, Keen IO is allowing customers to integrate the interface into their own internal sites and apps, customize it, and potentially enhance it and contribute improvements. For instance, a client like millennial-focused publisher Mic could provide their journalists with a space where they can query the data independently, rather than relying solely on “pre-digested reports.”


2015. Mixpanel introduced codeless mobile analytics



Mobile analytics service Mixpanel introduced a new feature designed to simplify the customization of the company’s analytics tools without the need for extra coding. With Codeless Mobile Analytics, users can employ a point-and-click interface to specify the interactions they wish to monitor in their Android or iOS app. Once the Mixpanel SDK is installed, any further modifications will take effect without requiring an App Store update or approval. This allows optimization, testing, and marketing teams to adjust the app analytics dashboard independently, without needing assistance from their developers.


2015. Mobile analitycs service App Annie integrates with Google Analytics



Mobile app analytics platform App Annie is broadening its capabilities with the launch of in-app analytics. The service integrates with Google Analytics, providing app developers with a way to view usage metrics across five app stores along with data from 34 advertising platforms in an online dashboard. Supported app stores include Apple’s iTunes, Google Play, the Amazon Appstore, the Windows Store, and the Windows Phone Store. Additionally, App Annie can pull ad data from services like Tapjoy, Inmobi, Applovin, Facebook, AdMob, AppLift, and others. In-App Analytics is currently a complimentary feature, according to App Annie. Developers can get started without needing to install an SDK – they simply add Google Analytics as a new “connection” on their dashboard.


2015. Flurry to provide analytics for Apple Watch app developers



Mobile analytics service Flurry, owned by Yahoo, is introducing support for Apple Watch. For developers creating apps for the Apple Watch ecosystem, it's crucial to comprehend how users are interacting with these new small-screen applications, as user behavior and the relevant metrics are likely to differ significantly from those for smartphone apps. With the newly added Apple Watch metrics, developers can now monitor new users, active users, total event occurrences by day, daily average event occurrences, daily average unique event users, and the percentage of app users engaging with the watch extension. This announcement follows mobile marketing firm Fiksu’s declaration this week that it would enable developers to track Apple Watch events, as well as Kochava’s earlier entry into this area. App Annie also recently updated its Store Stats to include Apple Watch tracking. As one of the larger entities in mobile analytics, Yahoo Flurry’s support is expected to impact a broad spectrum of app developers.


2015. Mobile analytics provider Kochava acquired mobile ad optimization developer InferSystems



Mobile analytics provider Kochava has acquired ad tech firm InferSystems and will use its technology to develop a product called the Kochava Optimization Beacon. The new product enables the company to advance beyond mobile ad measurement into optimization. Currently, advertisers using Kochava must review campaign data, identify which ad networks or publishers aren’t performing, and then reach out to someone at the ad network to adjust their spending accordingly. With the new Optimization Beacon, this analysis and adjustment can occur automatically, based on rules and objectives set by the advertiser. There is a wealth of ad optimization technology available, but it is mostly managed by demand-side platforms (DSPs), i.e., the purchasing tools used by many advertisers. The problem is that advertisers end up selecting DSPs based on their optimization features, rather than the quality of their ad inventory.


2015. Mobile ad measurement platform AppsFlyer raises $20 Million



AppsFlyer, a startup collaborating with companies such as Facebook, Twitter, and Google to evaluate the success of in-app mobile ads, has secured $20 million in a Series B funding round. It aids advertisers and others in the industry by showcasing how effectively an ad is performing through a dashboard. Brands can then use this dashboard to initiate and assess future campaigns. It also markets itself as a comprehensive solution, with integrations with other analytics services like Mixpanel, Swrve, Game Analytics, and deltaDNA.


2014. Microsoft acquired mobile app testing platform HockeyApp



Apple has Test Flight, Twitter has Crashlytics, and now Microsoft has HockeyApp. The Windows Phone manufacturer has made an acquisition to further develop its mobile sector, this time targeting developers. HockeyApp is a collection of tools that includes real-time crash reports, user feedback mechanisms, a beta distribution platform, and test analysis that operates across Windows Phone as well as Android and iOS. Microsoft has been concentrating on extending its own apps to Android and iOS, and to continue attracting developers to its platform, it needs to create an environment where they can test and develop beyond just Windows Phone.


2014. Mobile A/B testing service Taplytics adds Android support



A/B testing service for mobile apps Taplytics now supports Android apps (previously it was iOS-only) and introduces an analytics product called Taplytics Insights (which provides customers with key metrics such as acquisition, engagement, cohort and retention analysis, and activation analysis without any additional instrumentation). Services like Taplytics enable developers to test different variations of their app interface and code, and to implement those changes without going through the App Store approval and update process. (There are several other startups focusing on mobile testing, including Apptimize and Optimizely).


2014. Mobile analytics service Appsee gets $2M funding



Israeli startup Appsee, which offers a range of tools for analyzing mobile app user behavior, has boosted its funding by closing a modest $2 million Series A round. Appsee boasts several distinctive features, including touch recording that monitors all touch gestures across each screen of an app and compiles them into easily understandable heat maps, conversion funnels, and crash recordings that automatically detect and log crash sessions, as well as provide crash reports. The aim of Appsee is not only to assist developers in enhancing the user experience based on the insights its analytics service provides, but also to enable them to boost user engagement, retention, and potentially profitable in-app purchases.


2014. Mixpanel adds mobile A/B testing to its analytics platform


Web and mobile analytics servise Mixpanel is launching a new feature today for mobile developers who want to test out different variations of their app. Making changes to the app is pretty simple. If you want to move a button, just drag the button. And doing something a little more sophisticated, namely changing in-game physics, was still relatively quick. That simplicity is important, because marketers and product managers and non-engineers want to be able to use these products, too — if they have a promising idea, it’s easier if that don’t have to go through a developer to test it. In addition, the A/B testing service ties into Mixpanel’s analytics platform, particularly the data that focuses on individual users. That makes it easier to test changes with specific groups of users.


2014. Yahoo acquired mobile analytics service Flurry



Yahoo is acquiring Flurry, the mobile app analytics and advertising startup, for a sum estimated between $200-$300 million. Flurry collaborates with approximately 170,000 developers, collecting data from 150 billion app sessions each month, to offer insights to app publishers about their users, app usage, and app performance, helping to enhance app functionality and revenue generation. Flurry leverages this data to fuel its advertising platform, which allows brands to target specific audiences within Flurry’s network and enables developers to monetize their apps with more pertinent ad inventory. Flurry's contribution to Yahoo extends beyond just increasing mobile advertising revenue; it positions Yahoo more centrally in the mobile monetization and utilization landscape as Yahoo expands its ad tech operations.