Top 10 Online Survey software

Important news about Online Survey software

2021. Attest raises $60M to expand its no-code approach to research-surveys-as-a-service



For eons—well, decades, really—marketing teams and other business overlords have poked and prodded at the enigma of customer behavior using surveys: a method both as ancient and as maddeningly imperfect as trying to navigate hyperspace without a map. These surveys, while occasionally enlightening, are famously cumbersome to assemble, devilishly hard to scale, and ultimately only as reliable as the dodgy data that gets funneled into them. Enter stage left: a London-based startup by the name of Attest, a plucky purveyor of cloud-based, no-code wizardry that insists it has cracked this particular nut with a big-data solution. Bolstered by a fresh $60M funding boost—an amount that would make even the wealthiest Vogon blush—Attest boasts a gargantuan consumer database cobbled together from panels, groups, and perhaps the odd interdimensional focus group, totaling a jaw-dropping 110 million individuals across 49 countries. Their pièce de résistance? Any user, from survey novice to techophobic CEO, can concoct a finely-tuned survey in mere minutes and receive answers from their desired demographic faster than you can say, “Where’s my towel?”—24 hours, or maybe even sooner.


2021. Atheneum nabs $150M to build out its “research as a service” platform for virtual surveys and interviews



It’s as if Atheneum woke up one morning, peered into the vast cosmic void of corporate research, and thought, “You know what’s missing? A SaaS-powered, cloud-enabled, interview-and-survey-fueled bridge between tech-savvy businesses and the elusive secrets of stakeholder insights!” And so, with a hearty $150 million injection of funding (the sort of sum that makes accountants hum softly in satisfaction), it has set forth to offer a platform that melds technology with the uniquely squishy brilliance of human interaction. The idea, of course, is to let companies wrangle qualitative expert consultations, quantitative surveys, and big data products with the ease of a Vogon reciting poetry—only more palatable. But, naturally, the universe abhors a monopoly as much as it abhors a vacuum, and rivals like SurveyMonkey, Mailchimp, and the ever-ambitious titans of Salesforce and LinkedIn are poised to fling themselves into the “research-as-a-service” arena with the kind of enthusiasm that suggests they’ve got their own intergalactic schemes for helping businesses function just a little more efficiently—or at least look like they are.

2021. Great Question gets $2.5M seed round to make customer research easier



Customer research is crucial for software companies, but there are many challenges, such as identifying the right group of individuals to survey. Great Question, a startup aiming to make creating and engaging with their own panels accessible to all businesses, regardless of size, has secured $2.5 million in seed funding. The platform has been utilized to interview customers about product concepts and strategies, identify product-market fit, perform usability tests on UX designs and evaluate the effectiveness of marketing landing pages. Great Question offers nearly all the necessary tools for customer research — including survey templates, prototype evaluations, scheduling tools and transcription — in a single location, facilitating easy information sharing among teams. A key feature is its customer recruitment and filtering capabilities.


2021. User Interviews, the CRM for qualitative user research, raises $10M



User Interviews, which has developed a CRM for product research teams to gather user feedback, has completed a $10 million Series A funding round. It often takes companies weeks, if not months, to conduct a study on user research. The company chose to create a platform that would source participants for research swiftly and efficiently, using an algorithm to match qualified, engaged participants with the client. The product became Recruit and operated on an à la carte model. To complement Recruit, the team also introduced Research Hub, a CRM and recruiting tool for research teams to manage their panels. To be clear, User Interviews doesn’t conduct the surveys or A/B tests themselves but rather assists companies in managing participants and logistics for those studies.


2020. UserLeap raises $16M to bring better qualitative data to Product managers



Product managers can only thrive if they can effectively utilize both quantitative and qualitative data. However, aligning the former with the latter and gathering high-quality data presents a significant challenge for organizations aiming to rapidly develop and innovate products. UserLeap believes it has discovered a more effective approach and has secured $16 million in Series A funding. UserLeap provides product teams with the capability to embed a small piece of code into their product that then delivers contextual micro-surveys to users directly within the product. The company claims these micro-surveys typically achieve a 20% to 30% response rate and sometimes even reach up to 90%. Additionally, the UserLeap dashboard analyzes the natural language from respondents and organizes the data. For instance, if one user mentions price and another mentions cost, those responses are grouped together.


2020. SurveyGizmo changes name to Alchemer



SurveyGizmo, the leader in customer experience (CX) and voice-of-the-customer (VOC) technology, has rebranded as Alchemer. The new name better aligns with the company’s mission to help businesses transform into customer-centric organizations. The Alchemer platform offers tools for surveys, workflows, audience management, communication and analysis, enabling organizations of any size to collect, integrate and act on customer feedback. Alchemer also provides industry-first solutions, such as Activated NPS and Sales Motion Optimizer, which further personalize customer engagement to generate actionable insights.


2017. Google Forms get intelligent response validation



Google revealed an update to its tool for creating online surveys, Google Forms. Among the new enhancements is a smart response validation feature that will automatically recommend the appropriate type of response validation for different fields. For instance, if you request an email address, Forms will suggest selecting the “Accept emails only” option. This also applies to URLs, age and similar fields. Forms users will now also have the ability to request file uploads from users outside their organization — provided that both your company and the respondent’s organization permit cross-domain file sharing in Google Drive. Additionally, Google is introducing a new question type: the checkbox grid. This allows respondents to choose from several options within a table. Also new in Forms are settings that can be applied to all new forms, such as automatically collecting email addresses. Users can now also rearrange their sections with just a few clicks.


2015. Mobile survey platform Pollfish scores $2.5M



Mobile survey platform Pollfish has secured a Series A funding round of $2.5 million. Offering a solution that allows anyone to distribute surveys or polls to mobile app users and serving as an alternative revenue stream for publishers/app developers beyond traditional advertising, the startup reports a reach of 120 million users over the past year. For those looking to conduct a survey, Pollfish provides a "DIY survey tool" enabling users to design a survey, choose a target audience and begin receiving responses in real-time. Developers interested in integrating Pollfish for monetization through surveys can use the company’s Android and iOS SDKs.


2014. Zoho Survey got fully customizable themes



Customer feedback tool Zoho Survey introduces customizable themes that allow you to get hands-on and creative with design. You can now add your company logo to the background or header and select colors that reflect your brand. Every aspect of a theme can be customized, including the submit button on your survey. There’s no coding required. After designing your impressive theme, you can save it for future use. The company suggests that incorporating your brand’s personality and creating visually appealing surveys can capture customer attention and yield better responses. Surveys help you connect with customers for feedback, so let your unique style shine through to engage with those important to your business.


2014. Google Forms expanded functionality thanks to add-ons



In the vast and occasionally bewildering universe of online forms, Google Forms has taken a daring leap forward by acquiring add-ons—those mysterious yet marvelous tools created by developer allies that promise to endow your surveys with powers beyond mortal comprehension (well, a bit like add-ons for Docs and Sheets, really). These nifty little extras glide in to save the day by letting you schedule a survey end date, send custom emails depending on responses, and keep a handy stash of frequently-used question choices—all without breaking a sweat. Imagine, for example, the formLimiter add-on, an industrious assistant that politely closes your survey once you’ve gathered a specific number of responses or at precisely the right time of your choosing, as if to say, “That’s quite enough now, thank you.” Or picture Ultradox Trigger, an equally accommodating companion that crafts bespoke emails, reports, invoices, newsletters, and perhaps a dozen other things you hadn’t thought you’d need, all based on what people so kindly enter into your form.